The most significant asset in your company is your database. Having one upgraded will result in your success with event planning. Your database includes people you know and must include every person that falls into this category, which includes your loved ones and your family.
Also, it should contain your SOI or Sphere of Influence if you’re unsure of what an Sphere of Influence is, it’s basically anyone have “touched” professionally or personally during your life. This could include former customers, clients currently clients’ prospects as well as anyone else who breathes. Your babysitter, vet and grocery store clerk the nail tech, your garbage collector as well as your children’s teacher even the person who washes your car could all fall in your area of influence.
Many agents aren’t interested in the idea of adding people to their database due to the fact that the person isn’t looking to sell or buy in the moment. This is a major error. It doesn’t matter whether they’re buying or selling right now or not. First of all you’ll find that the majority of your database isn’t full of people who might be buying or selling and yet they are all aware of around 200 people who they’ll be comfortable referring to. In the management of events like birthday, weddings, conferences or mutual community gatherings the best way is to find Things to do first and then start working.
For those who do purchase or sell, it’s likely that they will conduct numerous transactions with you because of keeping you in mind. In in another way, 15 % of people you know will either buy or sell in the coming year, and 100percent of people you know have a friend who will either buy and sell in the coming year. Don’t be a fool and eliminate them from your list merely because you think they’re not of worth.
The best method of reaching people is to use a method that they “stick”. The best way to accomplish this is to hold events. Events are a great opportunity to grow your database of business contacts. Here are some ways to create the most successful opportunity to build your business:
Create your Brand Have you ever heard of Kleenex is? What do you feel about Ziploc bags? What is it about Styrofoam? What if I said that each of them is a name of a company not a brand name. For instance, the majority of people will use “binder”, “hole-puncher”, “pizza”, or “can opener” because they’re items that don’t have a strong brand name.
If someone mentions “Sharpie” You recognize that they are referring to permanent markers that come in a range of sizes and colors. If they use the term “Velcro” you’ll know that they are referring to a kind of fastener.
These brands have taken over the market in such a way that they’re referred to as “Velcro” and everyone instantly knows what they’re talking to about. It’s important to build your company’s image so that your name is your own “Cindy Bishop” of real estate agents in your area. I’ll be writing more posts on how to develop your brand you’d like to learn more on this subject.
Invite everyone You can have all kinds of events, so you’ll be able to pick one that is appropriate to your preferences that many people will want to go to. It is possible to have several occasions. The most important aspect is inviting every person you’ve met and encourage everyone to invite guests, so you can broaden your circle of friends and meet new people who you may not have met before. It is also possible to invite local businesses too.
My friend organizes “appreciation events” for residents who live in her neighborhood and are not often praised enough for their work and their service in the local community. She has hosted occasions for military personnel as well as nurses, teachers as well as other first responders, as well as hospital and school personnel. People love attending her events because they feel welcome and valued.
Beware of Sweat all the Small Stuff – So many people get caught up in their details that they forget about the little things and fail to think about their party. Don’t be overwhelmed, and do not worry too much about the appeal of your event that you’re unable even to start planning it.
Simply start working on something and set aside about an hour each day to work on the process of planning your event, and then the rest will come into the right place. Most important is just to create it.
Create Your Brand Luxury – Your network will be an Fan Club if you do this correctly. Any events you plan to hold need to be top of the line. Don’t be stingy since this is the way people remember you (or the way you’re remembered). People will either think about you than negatively about you, depending on the way you made them feel during the event.
You should plan it out and make estimates of that it will cost a lot, and then locate sponsors to cover it. There shouldn’t be any need to invest an ounce of money into it. your contribution is just the time spent to plan and organize every element for the occasion. Pay the fee to the sponsor before you commit to any kind of commitment.
Make sure that you give your sponsors the most value by providing them with a program guide or an affixed banner or any other reference to their name and their services. Be aware of this, in the event that you promise someone they will display or exhibit at your event it’s the only thing you can make you can’t promise that your customers are going to use them for any services as this is illegal in a number of states. Talk to your broker should you have any concerns about what you may and can’t do with regards to “trades” as well as “marketing.”
The cost of an event could be any amount. The events I’ve attended ranged from $500 up to $15,000. Whatever the cost I was able to have it covered by sponsors. Create the event, calculate the cost, and have the money. It’s about doing whatever you can to create an impression.
If the event you are hosting is run properly and everything is done correctly, you’ll have an event that is crowded instead of pulling teeth to make people come to the event. The more people you can invite the more impressed guests will be. The less people attend more humble your event is.
And people will be able to remember it when it’s time to look for an Realtor(r) to help them sell their house. Because planning events requires much of the same organization, planning and commitment that real estate transactions do, lots of people will look at the event as a gauge of how good an agent you are.
Make an outstanding Maestro For a successful business, you need to be an excellent leader. Thus, guide your team the same way an orchestra leader would lead an orchestra. Make sure to share the event with a few agents to bring the cost down, and also gather their sponsors too.
Don’t have more than one sponsor per area. They are irritated and the importance of the event reduces. Your sponsors should be enthusiastic and be involved in all occasions. Treat them as if they were the kings of the world. If you have volunteers or a group who are helping to throw the party, assign responsibilities to each individual and ensure that they carry their own responsibility.
Choose a fun and appropriate Event Theme. Event themes are limitless. The event can be held at an area arena, concert hall, bar or the reception room, restaurant a friend’s house, or another venue. It is possible to have a traditional celebration where guests stroll through drinking, socializing, and mingling or choose an exciting theme.
Examples include the garden party, a costumes, a circus party, mystery-spy party, roaring 20s themed party and holiday celebration (Christmas and Halloween, Valentine’s Day, Easter) or a masquerade just to mention a handful.
You can also consider local facilities to lease out to take advantage of the theme they have already created. It might be an amusement park or paintball centre laser tag arena nightclub, movie theatre the botanical garden, zoo park or even an event bus.
It is important to ensure that the theme is elegant and appropriate and appeals to the ideal group of people. For instance, if the majority of your sellers and buyers are young families that have children You might want to consider hosting the event in Chuck E. Cheese.
If you find that the bulk of your customers and sellers are elderly people who are empty nesters or downsizing perhaps you should think about having a Shuffleboard or Bingo event as an event, for instance. If you’re catering to young professionals living in cities and nightclubs might be the best idea If you’re trying to reach out to rural or agricultural areas then perhaps it’s better to go by having barbecuing.
Make sure that you have some great “activities” to be planned. A lot of people mistake an event for activities. It is not a good idea to throw an incredible party with stunning costumes and decorations, but then have no activities for guests to do! For instance, you’d never let the movie theater and not serve popcorn or show an entire film. Be sure to hire entertainers for your circus party or horses for a ranch celebration or any other event that is suitable for the theme.
Here are some additional ideas for fun activities like photo booths or holidays-specific pictures, karaoke, cookies making, ice sculpture, historical tour, ghost walk or horseshoes, bobbing for apples, horseback rides
For the last, here are some suggestions for “themed” foods: popcorn or pumpkins, apple cider chocolate fountains, ice-cream bar cakes cupcakes or cupcakes, cookies, balls or any other suitable food item (ribs for barbecues or the caramel apple for an Halloween event for instance.).
Be Certain Your Event Is Secure – Ensure you have a team to assist you to check each person at the entrance (especially when your event will be open to general public). It is also important to include anyone required to be present by the venue or the law. If it’s a bar for instance, you’ll have to hire a legal bartender, as well as an official bouncer.
Many other venues will require hiring an off-duty security guard or police officer to allow you to lease their space. Make sure you have a signed release from all of the guests, and include a photo release in that document, too. If you do not have an attorney who can write this document the proper way, there are incredible (and inexpensive) templates online, or on legal subscription websites.
Don’t be lazy with the marketing at your Event The purpose of the event is to make relationships, therefore don’t lose it. Make sure that you speak to all guests and take notes if you must remember who’s the person who is. If you’re looking to get the help of your team It could be beneficial to ask them for assistance in helping in writing down each participant’s name.
Keep a record of everyone’s names working for, their location as well as what their spelling is and contact information. Take plenty of pictures of all participants, including your sponsors and yourself together with the attendees. It will also be an excellent thank-you and instrument for sponsors to to to share and communicate with attendees later on.
Encourage your volunteers to write each attendee’s name exactly right even if they need to record it in their notebooks in order to include the names of everyone in the photos, and sending out a follow-up or thank you.
Also, make an Facebook Live or some other kind of live video , so you can share the reaction of the crowd to illustrate the fun everyone was having. Make sure you add these videos to your Facebook page, so that those who attended can watch them later and also share them with your acquaintances.
Contact your guests following the event The best way to make sure your guests are happy is… following up! The purpose of an event in the first place was to connect and add new people to your database, and If you don’t follow up, the event will be a waste of time.
First, send a message of thanks you note to each person who attended within 3 weeks of your event. Tell them that you’ll send something unique to them at the close of the year. Calendars are a great idea to give as a present You can make use of the photos from the party and then caption each one accordingly. It’s a gift that anyone could benefit from and will let guests to remember the party throughout the year.
The second thing to do is stay in contact with guests on every social media platforms – LinkedIn, Facebook, Twitter and Instagram. There are many people who prefer to stay connected via social media , rather instead of e-mailing, since it turns into a digital Rolodex. It is a simple way to track their their contacts.
Thirdly, be sure to put the images and other media of your event posted to your own personal page on Facebook, business page, as well as your website. Everyone should know about this wonderful event, so they can leave a comment. Those who didn’t attend most likely never be able to attend again. Building a business can be a chore with as many options as there are days in a year. Event planning is the most efficient option you have.