It’s a fact that all businesses need to be involved in social media. The ever-changing needs of the contemporary consumer require brands to respond quickly and swiftly to remain one step ahead of the competition.
The job as a social media administrator is appealing to the massive generation of active social media users. It’s difficult not to. Particularly when people think that you could earn huge dollars by publishing Facebook updates. Hardly.
Being an administrator of social media is similar to being a stand-up comedian. You need to be able to recognize the audience you are working with and your interaction with them is crucial. To do this, you must be aware of whether your people watching are enjoying your jokes, and be aware of the audience’s reaction in real time. If you are able to do this, then you’ve already won over the crowd.
How can you be a great social manager? In the end is how can you be a top social manager?
The answer may be shocking to certain. First of all, you must desire it. Then, you must enjoy it. Third, you need to master it. If you do tick all the boxes above and more, you need to consider: ” Am I a social person?” If you don’t and you want to become an administrator of social media is likely not the right choice for you…
Let’s look at the figures by visiting these links
LinkedIn lists 57,910 results for “social media manager”
The social media platform has taken over porn as the top online activity
97% of customers search for local businesses on the internet
71% of those who receive prompt brand responses on social media said they are likely to recommend the brand to friends and family
90% of marketing professionals utilize social media to promote their business
Concerning difficulty in execution, more than half (49 percent) from B2B marketing professionals rank social media marketing as the most difficult and then content marketing (39 percent) SEO (26 percent) along with mobile (25 percent)
77 percent of B2B marketers use blogs to supplement their marketing mix
On average 25 percent of marketing budgets are being dedicated to content creation as well as delivery and promotion
78% of small-sized businesses gain new customers by utilizing social networks
If asked to rate their company’s maturity in social business on a scale from 1 to 10 over half of business leaders around the world were able to give their company an average score of 3 or lower.
Being a social media manager comes to the table some significant advantages in a freelancing setting. One of the most well-known is the fact that you’re in charge of yourself. You decide and you don’t have to answer to anyone. You pay the invoices, and set the policy. You could even sit in your pants all day long on your computer, if you wanted to.
The other one is money. This is a highly sought-after job however, one that businesses struggle to understand. Some companies recognize and appreciate the value that social media could be for their business and are prepared to spend a lot of money on robust social media strategies. As the boss of your own business you have the power to determine the cost you will incur and set the price according to your needs.
Another reason to consider is the low barrier to the entry. With low startup costs and a wealth of resources online (like the one below!) to speedily reduce the time required to learn any person can begin an online business for social management in a short amount of time.
I’ll tell you about my experience in a moment, but before that, let’s examine the key abilities you’ll require to become an excellent Social Media Manager..
It is essential to have a clear understanding of the fundamental marketing concepts. A little education in marketing could be helpful, but you can locate a variety of high-quality websites.
Your experiences don’t have limit it to only life experiences. Have you been managing your own social media accounts for some time? Are you able to manage your own accounts on social media and know what your customers expect from you?
I mentioned this in the beginning of the piece. If you’re not a social person, one who doesn’t enjoy being in constant contact and who isn’t social, then being an administrator of social media doesn’t work for you. You could be a lone figure behind a key word and watch for a few minutes however, clients are likely to need to talk to you, meet via phone, or even have Skype conversations at some moment in time.
There is no requirement to have an Prince2 certificate however, you need to be able to handle projects and time effectively. It’s common that social media managers deal with several clients at a moment. Monitoring everything is essential to ensure that it doesn’t become overwhelming.
Social media is available on the internet. So, it is essential to possess a certain amount of computer knowledge. Being knowledgeable about social media will improve your service and guarantee that you’re staying current with most recent trends in social media and technological developments.
It’s a matter of the fact that, if you’re going represent a company while communicating with clients, then you’ll require good communication abilities.
The majority of companies don’t employ people who lack a personality to be a spokesperson for their brand. This doesn’t go over well with themor their clients.
I’ve mentioned this before – social media is extremely rapid-paced. Imagine that your social media work was mostly concentrated on providing customer services, and you didn’t reply to questions or complaints of customers for months. Online users expect fast response times. Being able to meet these requirements can put your customer (and yourself!) in good stead.
To be an expert in social media management on a contract role, you need to be self-starting. You need to be willing to go that extra mile and take some financial risk throughout the process. If you don’t get an employment that pays you enough in a single month, how will it affect your financial situation?
A successful social media manager should be able to efficiently perform a variety of tasks.
It is important to remain organized when providing the services of social media administration. I utilize all kinds of traditional tools, such as white boards, calendars, and tasks lists to stay organized. I also utilize a variety of online tools to organize my life including: Thunderbird for accessing all my email accounts from one location, Dropbox to easily share documents with clients, as well as bookmarks to keep in mind all the sites I regularly visit.
The ability to think your about campaigns before they take place, and also thinking outside of the box when required is a great skill to have in an social media administrator. Customers be interested in knowing the way you’ll do prior to letting you go ahead with it, which is why the ability to communicate a concise and precise plan is crucial.
Contrary to popular opinion A self-employed social media administrator is required to go out of his office at times! If this is an issue your way, look into a new career. Each project I work on involves several meetings with clients. You must have good abilities to pitch your services, since you could be asked to present your services face-to-face as well, prior to being hired. You might even decide to do in-house work.
A good social media professional is a skilled writer. Writing is the base of various aspects of marketing online such as creating advertisements writing blogs, writing blog posts, communicating with customers, writing sales texts or creating press releases.
Most social media platforms offer an option to personalize the interface , and even incorporate your brand’s logo. If you’re adept using Photoshop (or comparable design programs) and you have the skills to design, then you’re in a position to provide such services in your plan. In the same way creating content, such as banners, infographics or infographics is a standard practice for a social media administrator.
Every social media manager needs to be well-versed in advertising. For example, whether it’s Pay-Per Click (PPC) advertisements or banner ads You should be aware of the details of each discipline , and know how to maximize each type of format.
Public relations are closely linked to marketing on social media, in that both are concerned with managing the dissemination of information between businesses and the general public. It’s possible that you’ll start off not having a thorough understanding of PR since it is usually managed by large brands that want to convince investors, stakeholders or the general public to adhere to an opinion.
Every aspect of marketing needs to be evaluated. It is important to regularly measure and analyze your social marketing effectiveness and present reports for your clients to prove your worth.
Knowing how the social web influence the search engine optimization process will eventually increase the effectiveness of campaigns. As of 2012, it were 5134,000,000 search queries on Google each day. If you believe that SEO isn’t relevant for your social media activities consider reconsidering your position.
While you may not be engaged in traditional marketing practices when you are in the management of social media it is important to understand the ways in which both types of marketing interact and how each one can be used to enhance each other.
It’s likely to be the least utilized of your skills however it could help to improve your media marketing roles. I’ve had clients that needed demonstration videos or presentations to be edited prior to being utilized in their social media marketing campaigns. I’m not an expert, but possessing an adequate level of expertise about using Windows Movie Maker (or similar software for editing videos) can transform the video straight out of the camera to an amazing YouTube-ready video.
Even if you have the required skills to be a successful social media administrator, there’s an opportunity to enhance your service by using various social tools and programs. I’ll provide a quick overview of two of the software tools I have used that can assist you to become a successful social media manager.
Hootsuite I have written an extensive critique of Hootsuite on my blog. It also contains the video tutorial that should contain all the information you need about Hootsuite.
BuzzBundle is by far my favorite and most valuable piece of software I’ve utilized. I use it mostly to search for keywords related to my topic from an array of websites, forums, and blogs. It will then search for the relevant keywords on social media sites, and then feed all the information back to me via a single interface. I then know who’s talking about my topic and jump right into discussions to share my thoughts.
What exactly does an actual social media manager do? You can likely tell from the above, the role of the social media manager is varied. It’s not just a matter of ” Well, I post updates to Facebook.” Here are some general tasks for social media manager are expected to perform: have to carry out:
You’ll be expected to develop strategy specific to platforms and campaigns that are in line with the business goals. You’ll develop actions plans and content calendars, establish KPIs and metrics, perform different research and conduct various types of analysis.
Content is the basis of any marketing strategy. The method you use to implement your campaigns will be determined by the types of content you create. You’ve probably been told by someone that content is the king. Trust them.
Management of accounts also includes managing communities. You must be the primary person for representing brands on social media and constantly reach out and interact with your followers. It is essential to continuously improve your social connections in order to build a lasting followers.
The same audience you market to repeatedly does not expand your reach and reach on social media. It is essential to increase your readership and influence among your target audience.
A lot of companies utilize social media as a quick way to provide customer service. You must be quick and efficient on social media and be the primary contact for customers. You represent the brand and managing customer’s perceptions.
Every investment is going to need to be evaluated and evaluated. I’ve previously written tutorials to explain how to create the Google Analytics account on my blog.
Once your efforts are assessed and evaluated Your clients will need to know what their investment is doing. This could take forms in the form of graphic aids to meetings or reports on a computer. Reporting is a crucial element for any manager of social media to show your worthiness and prove the value you’ve added to the company.
I’ve been involved with the social networking world since 2007. This was prior to the advent of all the new technology and programs that are now a part of every day life of social marketers. The resources or tutorials weren’t readily available to help in speeding up learning.
I did discover the online training course seemed decent in instructing me on how to transform my social skills which I was practicing using my own accounts into a fully-fledged business. I paid PS600 for the course online to master the basics. Now that several years have passed I can review the course and conclude that it wasn’t good, but the concepts were there. It made me explore the possibilities and pushed me to start my journey toward becoming an expert in social media management.
When I first decided to turn my passion of social networking and online media into a job as a freelancer I was enrolled at Brunel University, where I finished the BSc as well as an MSc on Business Management. It was during this time that I decided to get involved with the popularity of poker and began playing online cash tournaments and games. Poker helped me build my own time management, financial management, and analytical abilities. I’ve always known I would like to create my own company, so it was a great way to start my journey. While being a poker player, I was participating in online social conversations and even contributed to guest posts on poker sites.
Before I realized that I was a full-time, Social media professional on a freelance basis…
In order to get started on my work as a freelance social media expert I joined a number of sites for freelance work like Elance, oDesk and Freelancer. I still make use of some of them.
After a couple of years of freelance work on single-projects and gaining my skills in social marketing I was then hired from an internet-based business service company to oversee their social media programs, and also manage all of their clients’ advertising campaigns on social media. I am still working with them to this day this is a testament to how important it is to build solid working relations.
I was able to draw clients throughout the following few years, and each one was quite different from the previous. This enabled me to build more broad skills, which I’ve since discovered to be necessary to provide a complete social media marketing services. I discussed some of these more general skills needed to be an excellent social media manager in the middle of the article.
I also continued to maintain and developing my personal social media profiles. It’s crucial to live the principles you preach and show your knowledge in your personal domains. My social media profiles have consistently attracted customers that keep coming in and boosts my network potential.
I’ve written in my personal blog since some years, however, I have only recently did I update my website. My personal social activities aid in bringing the traffic to my websites which is how I earn an income that is passive. I enjoy being able to “listen” to the social world and connect with people who are looking at my site for content. This is helpful in building and enhancing connections, and can also help in attracting specific visitors.
I’ve also been an avid guest blogger. Writing articles for other blogs will only increase your reach and visibility. At least once I’ve been featured in publications and magazines online that was always a pleasure.
Making sure I was listening to the ground and making myself out there was among my goals that I told myself that I would accomplish despite the fact that I was aware that the most of my day was working from my home office. I tried to keep a regular schedule of meeting with my business contacts and clients to ensure they could connect an online profile with the real-life persona. A majority of the time, I was able to keep the business card I had!
One of the strategies I’ve used when freelance is to transform one client into three. What I mean is that word-of-mouth is the most powerful form of advertisement available. People tend to take action based on the suggestions that friends of theirs make. I’ve found that an easy approach like asking my clients at the conclusion of their projects if they knew people who would benefit from social media marketing, turned out quite effectively.
Because social media is an ever-changing environment with startups expanding and bursting every couple of months, I realized it was crucial to stay current with developments on social media. At times clients would ask me to create accounts or campaigns on platforms which some social media executives had never thought of. Being aware of these platforms allowed me to gain at the very least some experience and knowledge on these platforms which significantly reduced my learning curve. This could ultimately resulted in better-performing campaigns.
A year and a two-thirds of the time, I made the decision to expand my service offerings and started a web design firm along with my partner in business. “Thinking Forwards” was born in the summer of 2012. Social media and websites have a lot in common, and this helped me increase my sales of my services in both directions.
This brings me back to the point I’m in today. For clarity I’ve not used paid advertisements or SEO for my personal advantage as an administrator of social media. My growth was solely due to the use of content marketing and guerrilla marketing techniques.
Sites for freelancers who have been joined
Did what I preach and kept up-to-date with my personal profiles on social media and blogs.
Always making contact and networking lists.
I have created content on a regular basis on my own websites
I sent my content directly to potential customers
I was constantly asking people if they required my help
Guest blog and featured articles
Involved in networking events and caught up with business and clients contacts
We tried to convert one customer into three
Keep up-to-date on the latest social networks and the latest developments
Other initiatives were initiated where social media and other media services were complementary
Never turned down work or networking opportunities
Many hours of work, sometimes with no monetary reward to establish the reputation, authority, and authority